Money is the story. Chime should be telling it.
Vertical micro-drama is the fastest-growing format on social, and money is the conversation Gen Z and Millennials are already having out loud. No bank or fintech owns the lane — and Chime, already in their pocket and already loved, is the one brand built to take it.
A built-in cultural moment
Money talk is finally cool. Gen Z and Millennials are sharing salaries, budgets, and goals on social like never before — and Chime is already in their pocket.
An audience that shares
Chime's member base is the exact audience powering social entertainment right now: 18–44, mobile-first, and built for stitch, screenshot, and send.
A category with no franchise
No bank or fintech owns a recurring social show. The lane is wide open — and Chime is uniquely positioned to take it.
Drive pop culture.
Put Chime back at the center of the cultural conversation about money.
Series built to be clipped, stitched, and sent between friends.
Money moments people repeat — the new financial vernacular.
Chime In
Everyday people compete in absurd, suspenseful, and hilarious money-themed challenges for real cash prizes — but there's one catch: they have to 'Chime In' at exactly the right moment. Comedy, fast-paced game show energy, and dramatic stakes over hilariously small amounts of money make banking feel fun instead of stressful.
A top content creator with 2B+ views per month. Charismatic, overly dramatic game-show energy who treats tiny cash prizes like life-changing events.
Signature Games
Guess if a ridiculous purchase was a real overdraft or just panic.
Interrupt the host at the exact moment a hidden timer expires for a cash explosion.
Choose between a mystery cash amount or a hilariously terrible luxury item.
Race through mini-challenges before a fake paycheck hits.
Escape a fake traditional bank booth as absurd new fees keep appearing.
What Makes It Work
Bright Chime greens, LED timers, confetti cannons, and dramatic lighting for tiny amounts of money.
Fast zooms, freeze frames, meme reaction inserts, and slow-motion cash drops built for the scroll.
Audience plays along — guess in comments, Chime In with contestants, stitch and duet reactions.
Branded challenges and a built-in CTA: "Would YOU have chimed in?"
Guaranteed 10M+ views across Instagram, Facebook, TikTok, and YouTube.
Plus a dedicated social media account for the show.
The show emotionally associates Chime with winning, relief, excitement, opportunity, and surprise cash moments — without feeling corporate or overexplaining banking. The brand becomes part of the entertainment itself: smarter money habits, instant access, and banking that feels fun instead of stressful.
The show could eventually live on Netflix, Amazon, or a host of other traditional TV channels.
Last Pickle
They came for the prize money. They stayed for each other. When a struggling community center is on the verge of shutting down, an overly confident former high school athlete recruits a chaotic group of gig workers and neighborhood oddballs to compete in a Chime sponsored city-wide pickleball tournament with a $50,000 grand prize — despite the fact that nobody on the team knows how to play.
8 episodes · 3–5 min vertical episodes · TikTok / Reels / Shorts
Budget: Starting at $75,000
A chaotic, lovable ensemble of gig workers and neighborhood oddballs. Marcus, 29: a rideshare driver and former high school athlete who peaked at seventeen — now obsessed with saving the local community center. Kiana, 26: a beauty influencer juggling side hustles and quiet financial stress. Ray, 33: a food delivery biker who trash-talks like a pro and buys the gear before learning the rules. Devon, 22: a socially anxious bank teller who's secretly the team's best player. Gloria, 58: the longtime receptionist who becomes their emotional coach.
- →Pickleball is trendy, visual, cross-generational, and already exploding on social
- →Built-in Chime moments: Chime sponsored tournament, instant pay, splitting tournament costs, side-hustle deposits, saving toward goals
- →Gig workers, freelancers, hourly hustlers — core Chime demographics on screen
- →Every episode ends on a viral moment, fail, upset, or emotional reveal
- →Underdog comedy with real heart — rebuilding financially, finding community, second chances
Pickleball content is already algorithmic — fast, funny, clip-able. Every rally creates suspense, reactions, and comeback moments. Last Pickle pairs that with a relatable, shareable underdog story about ordinary people showing up for each other — celebrating optimism, teamwork, and rebuilding without pretending life is easy.
Chime & Punishment
At the world's most dysfunctional traditional bank, two underpaid bankers try to survive impossible customers, outdated systems, absurd fees, and corporate nonsense — while secretly realizing that modern banking solves almost every problem they deal with. Every episode ends on the same quiet beat: there has to be a better way to bank.
Serialized vertical comedy · 60–120 second episodes · 9:16 · TikTok / Reels / Shorts · Budget: $150,000
Trevor — the overly confident banker who knows absolutely nothing, throws around buzzwords, and thinks he's changing lives. Denise — the exhausted veteran teller, sarcastic and deadpan, quietly muttering better banking advice under her breath. Mr. Whitmore — the delusional branch manager obsessed with "bank culture," celebrating terrible CSAT scores as growth opportunities.
- →Sells through relatability — dramatizes the real frustrations people already have with traditional banking
- →Chime becomes the implied hero without a hard sell: simpler, faster, less stressful, customer-friendly
- →Fast-paced vertical editing, awkward zoom-ins, reaction cuts, and running gags built for the scroll
- →Recurring gags: the printer never works, the website crashes, customers keep asking "can I just use Chime instead?"
- →Episode hooks like "The $37 Coffee," "Fraud Department," and "Direct Deposit Day" — each ending on the same realization
Banking frustrations — overdraft fees, frozen cards, late deposits, customer service nightmares — are universally relatable and endlessly commentable. Chime & Punishment turns those pain points into comedy, letting viewers tag their bank in the comments and positioning Chime as the obvious answer.
Declined
A celebrity interview show where the questions get more uncomfortable every time the guest's card gets 'declined.' Instead of spicy wings, the escalation mechanic is financial pain. Guests are put through increasingly awkward, hilarious, and painfully relatable money situations while answering surprisingly real interview questions — the more declines they get, the harder the interview becomes.
Vertical interview series · 5–10 minute episodes with social cutdowns · 9:16 · TikTok / Reels / Shorts · Budget: $75,000
A calm, hyper-observant interviewer who weaponizes financial honesty. Dry humor, smart questions, never breaks composure, and treats ridiculous purchases very seriously. Running joke: he narrates terrible financial decisions like a nature documentary.
- →Approved or Declined — guests try to buy mystery items; approved = easy question, declined = deeply uncomfortable one
- →The Overdraft Round — confess your worst impulse buy, biggest regret, or weirdest flex purchase as fake bank alerts intensify
- →Subscription Hell — guess if a subscription is real or made up ("Meditation for Cats+", "Elite Water Sommelier Society")
- →The Receipts — the host reveals actual old purchases from the guest's past; reactions become the viral clip
Every decline is a built-in cliffhanger engineered for the scroll — the awkward pause, the celebrity reaction, the confession that follows. Episodes break apart into dozens of standalone clips, each one quotable, stitchable, and made for duets, reactions, and comment-section debates. It's a format that lives natively on TikTok, Reels, and Shorts, where discomfort is the algorithm's favorite currency.
Financial conversations become entertainment — people love talking about spending, laughing at bad purchases, and comparing money habits. While guests spiral emotionally, Chime stays the calm in the chaos: modern, easy, clean, stress-free. The format is endlessly clip-able — celebrity reactions, awkward confessions, decline moments — positioning Chime as the banking brand that understands internet culture.
Six months. Idea to season finale.
Strategize
- →Concept lock-in with Chime team
- →Writers room + scripts
- →Casting comedy creators
Create
- →Production on location
- →Episode editing + pickup days
- →Trailers, BTS, viral cutdowns
Distribute
- →Channel programming + paid amplification
- →Creator cross-posting
- →Earned press & cultural push
A complete social entertainment engine.
The Series
Finished episodes of branded social entertainment for IG, TikTok, and Facebook.
Trailers
15, 30, and 60-second cuts designed for paid and organic distribution.
Social Cutdowns
30+ hook-led clips engineered for organic virality.
Channel Playbook
Programming calendar built to grow followers and awareness.
Built on Hollywood storytelling and social-native production.
Pixie is the only studio designed from day one for the branded social series era — combining studio-grade craft with platform-native, audience-obsessed production for Instagram, TikTok and Facebook.
Years in studio development & social marketing
Clio-winning viral social campaigns
Social series episodes produced
Full-length branded social series for a U.S. enterprise brand
Pick a concept. Let's put Chime on the For You Page every week.
Social-first scripted concepts built for channel growth and brand entertainment — ready to develop together.
jonas@pixieusa.com